For Creatively Squared, I created a series of photo and video assets for an Andrélon always-on social campaign. They were specifically looking for a Dutch photographer who could bring a recognisable local touch to the content, while staying within the soft, dreamy and feminine visual direction of the brief.

The campaign centred around lilac tones, self-care moments and a mix of productfocused and lifestyle-driven content. The deliverables included flatlays, a bathtub scene, product group shots and a short hair movement clip featuring a model styled with an oversized lilac bow or scrunchie.

To give the campaign a distinctly Dutch feel, we incorporated a bicycle into the visual concept, a simple and recognisable detail that helped localise the content without making it feel too obvious or stereotypical. 

Projects for Creatively Squared typically come with a fast turnaround, so there is little room for lengthy production processes. The challenge is to quickly translate a detailed brief into strong, usable content: sourcing props, styling the set, shooting both photography and video, and delivering everything within a short timeframe while keeping the visual identity consistent.

That speed also requires flexibility. With multiple deliverables and specific restrictions, including keeping the model’s face out of view, composition, styling and movement had to do much of the storytelling.

The result was a cohesive set of social-first assets that combined product visibility, local relevance and a clear visual identity, ready to move quickly into Andrélon’s ongoing social content.